Market and marketing Nestle

22/02/2014 22:44
  Nestle entered in Colombia not only as vendors, in 1944 create the first factory in Buga (Valle del Cauca) and since then they also work with farmers in order to help them to improve the life quality and guarantee the products quality, and they have also some projects for help of the planet...


08/02/2014 17:40

Competitive Advantage

08/02/2014 17:26


08/02/2014 17:24
Nestle entered into the Colombian market initially in 1930 using a distributor, after that in 1944 the Group entered officially in the country. In 2011 the Nestlé's president for Colombia, Manuel Andres K told that the company wants to buy some companies in Colombia with the purpose to expand the...