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Market and marketing Nestle
22/02/2014 22:44
Nestle entered in Colombia not only as vendors, in 1944 create the first factory in Buga (Valle del Cauca) and since then they also work with farmers in order to help them to improve the life quality and guarantee the products quality, and they have also some projects for help of the planet...
First blog
08/02/2014 23:11
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08/02/2014 23:11
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FIGURES
08/02/2014 17:40Competitive Advantage
08/02/2014 17:26MARKETING STRATEGIES
08/02/2014 17:24
Nestle entered into the Colombian market initially in 1930 using a distributor, after that in 1944 the Group entered officially in the country.
In 2011 the Nestlé's president for Colombia, Manuel Andres K told that the company wants to buy some companies in Colombia with the purpose to expand the...
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