NESTLE's brand image chosen and the qualities it has.

In 1922 the first products from NESTLE arrived to Colombia through the market of Panama in 1944 the company was established in Colombia and since then it has been the leader in food production.


This brand is focused on healthcare and nutrition even though Nestle started as a food manufacturing company.

NESTLE has Health Science Division for exploring nutritional solutions to improve health.

The challenge of NESTLE is to transition from their high quality products such as chocolates and coffee to the nutritional value they are proposing.



Market and marketing Nestle

22/02/2014 22:44
  Nestle entered in Colombia not only as vendors, in 1944 create the first factory in Buga...


08/02/2014 17:40

Competitive Advantage

08/02/2014 17:26


08/02/2014 17:24
Nestle entered into the Colombian market initially in 1930 using a distributor, after that in 1944...