MARKETING STRATEGIES
Nestle entered into the Colombian market initially in 1930 using a distributor, after that in 1944 the Group entered officially in the country.
In 2011 the Nestlé's president for Colombia, Manuel Andres K told that the company wants to buy some companies in Colombia with the purpose to expand the business.
Also the Nestlé’s executives think to introduce the product Nespresso in the country, and continue to make innovations.
The company works with this focus: Nutrition, health and welfare. They work in guarantee that their products have the highest quality standards, because they recognize the most of Colombian people spend their money in foods.
Reference: https://corporativa.nestle.com.co/featuredstories/reputacionnestle
https://www.elespectador.com/impreso/negocios/articulo-293392-nestle-se-expande-el-pais